Brand Identity & Advertising
Creative Direction • Art Direction • Web Design and Maintenance • SEO management • Logo Design • Brand Building • Brand Management • Copywriting • Storytelling • Content Creation • Social Media Management and Strategies • UX analysis • Business Startup Mentoring • Private WordPress Maintenance Lessons •
Liss Platt Artist
Products: Website, Photography, Archiving
Services: Art Direction, Graphic Design, Web Design
Artist Liss Platt needed a refreshing new look for her website and had large amounts of data and images to work with. The site was developed from a lifetime of work that was scanned, archived and resized.
Organized, scanned, resized and organized information, photos, news articles, brochures and writing that presented the artist’s work in a way that complimented her style of art and promoted her image in an appropriate way, creating an archive of images and articles.
DUNDAS MUSEUM and ARCHIVES
Products: Website, WooCommerce, Social Media Maintenance and UX Analysis, Photography, Social Media Content Creation and Strategies, Quarterly Report, Postcards, Newsletter
Services: Art Direction, Graphic Design, Web Design, Digital Media UX Analysis, eCommerce Maintenance
DM+A needed social media and web support to maintain their established brand.
Created a user experience (UX) analysis for DM+A website, social media sites and online store. Implemented changes to social media, and the online store. Developed a strategic plan from the analysis that allowed for better scheduling of content that better targeted the demographics that frequent the museum while expanding the scope of their audience. Furthermore, posts were designed to support major exhibits but also create tertiary mini-campaigns that supported the archives directly to increase memberships, donors and sales for the museum.
Redesigned the quarterly report, giving it a new contemporary look that better reflects its vision and brand. Loaded with hyperlinks and pop-ups the report was made interactive enabling an expansion of information for the online document without increasing the size of the print document.
Analyzed, organized, photographed scanned, resized and organized products for the DM+A eCommerce store. Additionally, redesigning the physical Gift Shop and its content to reflect the image of the museum.
Coming Soon: New in-store signage and window art as well as, posters, promotions and a new site theme.
Coulson and Associates
Products: Website, Logo, Brand Building, Brand Management, Business Cards, Copywriting, Storytelling, Editing, Blog Writing, Letterhead, Banners, Social Media, Graphic Design, Ad Building, Management and Icons
Role: Art Director, Copywriter and Designer
Coulson and Associates needed a rebranding that distanced themselves from a previous partnership and brand. The brand needed to be similar enough to the old business that returning clients would still identify the principal of the business and its services.
A complete redesign and rebranding under the new name were necessary. Keeping to the original colour scheme a contemporary yet conservative style was created. Now the brand has a recognizable cohesive style from print to web.
Products: Logo, Brand, Business Cards, Website
Role: Art Direction, Brand Development, Graphic Design and Copywriting
Complete Combustion was a newly formed business that needed graphic appeal to launch its startup. The business owner wanted a design that would make his business stand out from the crowd.
A pallet of cool blues was used to evoke the idea of purity. Complete combustion needed to show that the flame was blue and clean running to demonstrate how an efficient furnace or burner would appear. The C in the combustion symbolizes the complete combustion cycle in a gas run appliance. The logo was paired with artwork in blue tones to make the site feel cohesive.
Products: Logo, Brand, Business Cards, Letterhead, Website Startup, Storytelling, Copywriting, Editing
Role: Art Direction, Brand Development, Graphic Design and Copywriting
As a new business start-up, Rocha Reno needed aid in establishing a visual identity that stood out from the others in this competitive industry.
Coached the owner to help in the development of his brand and website. Working together we established a unique visual brand that delighted the client with a colour scheme that separated him from his competitors. When the site was complete the owner continued to learn about how to maintain the blog portion of the site.
Shaffer Security Group
Products: Logo, Brand Building, Brand Management, Business Cards, Letterhead, Icons, Social Media, Editing, Website Startup
Role: Web Startup, Social Media, Creative Direction, Art Direction, Copywriting and Design.
The Shaffer Security Group is a Texas-based Global Security Specialists and Consultation business. Founder former Navy Seal Gregory Shaffer wanted an identity that was reflective of the strength, experience and steadfast dependability of his team and their combined skills in his new business startup.
Developed an idea based on the philosophies of the Delta Force and combined with the symbolism of the ferocious strength of a lion. The duality of the symbols combined to create a recognizable symbol for the Shaffer Group.
Online Community for Filmmakers
Products: Brand, Logo, Business Cards
Role: Brand Development, Graphic Design
As a new business start-up in the tech world, DigiRevAr needed an edgy look that would help define their business and attract clients to list their work on the website that promotes the work of filmmakers.
Worked with both owners to create a brand that was representative of their business model with a contemporary design.
Wind and Solar
Products: Logo, Brand Building, Brand Management, Business Cards, Letterhead, Icons, Social Media, Copywriting, Editing, Photography, Website Startup
Role: Art Direction, Brand Development, Graphic Design, Photography
Ceres is a separate division of Grain Stoves INC. Ceres needed a brand that was distinct yet visually related to its parent company Grain Stoves.
To keep a similar impression for the business, yellow was chosen as a uniting colour. The style of the logo and the websites maintain a similar aesthetic to maximize company recognition to the parent company.
Grain Stove Inc.
Products: Logo, Brand, Business Cards, Letterhead, Icons, Banners, Photography, Website
Roles: Art Direction, Creative Direction, Brand Development, Graphic Design and Copywriting
Grain Stove INC was an established business that needed a facelift and rebranding. The business needed a cohesive look to their brand. The brand design needed to be versatile to conform to various forms of media and various products. Furthermore, the company required an eco-friendly message to attract its target market of farmers and rural clients who have become increasingly concerned about the environment.
The colours were kept from the old logo and a more contemporary brand was established. Multiple forms of the brand were created to meet the needs of assorted products as well as for print and web. Eco-friendly recycled papers were chosen to promote the company’s brand within the green market.